For the hundreds of thousands of men who have signed up, it means easy, one-on-one access to their favourite fantasy girl.
This film looks into the secretive world of adult webcamming and meets three online performers to find out what it's really like baring all, online, for strangers all over the world.
25-year-old ex-pornstar Sammie has starred in over 100 adult movies, but her experiences in the industry have left her emotionally scarred. She's desperate to leave a troubled past behind and hopes that she can make enough money on the webcam to return to college.
24-year-old pornstar Carla is open-minded and up for trying most things on the webcam. Life as a webcam model may have taught her a lot about men and their secret desires, but it's making it tough for her to meet the right man.
Ambitious 21-year-old glamour model Olivia thinks webcamming can boost her career. Unlike other webcam models she won't go fully nude, but with competition fierce, just how far will she have go to achieve her success?